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ØWNBRED IS A REPRESENTATION OF THE YOUTH WHO ARE ABLE TO DEFINE THEIR ØWN ENTITY IN MODERN TIMES.

STARTED AS A MOVEMENT OF YOUNG PEOPLE, BORN TO BREAK THE MATRIX AND CHANGE THEIR REALITY INTO WHATEVER THEY SO DESIRE, ØWNBRED IS DEFINED BY THE AESTHETIC OF SELF-MADE HUSTLERS AND GO-GETTERS. IN A WORLD BUILT TO CONTROL AND DESATURATE THE MASSES CREATIVE AMBITIONS, WE'RE AN OASIS. 

THE ØWNBRED BRAND IS THE ATTIRE OF THOSE WHO ARE THEIR ØWN BREED: NOT DEFINED BY SOCIETY'S RULES, BUT BY BREAKING THEM. THEY'RE THE ONES THRIVING TO REACH THEIR ULTIMATE POTENTIAL, THE ONES THAT USE OBSTACLES AND CHALLENGES AS FUEL FOR THEIR ØWN MACHINE.